How Loved Twice Bridal Saved
15–20 Hours Every Week
with End-to-End Automation
A luxury bridal consignment marketplace was drowning in manual intake, invoice generation, and Shopify publishing. Flow Lab Systems rebuilt their entire operations workflow — from first consignor contact to final payout — saving hundreds of hours a year.
The Challenge
A Growing Business Buried in Manual Work
Loved Twice Bridal is a luxury bridal and designer consignment marketplace — a business that lives or dies by speed, accuracy, and seamless client experience. But behind the scenes, their operations were running on manual labor, scattered emails, and spreadsheets.
- Consignor intake was handled entirely by hand — every form, every follow-up, every status update sent manually
- Invoice and brochure generation required hours of copy-paste work per consignor batch
- Non-local consignors required separate shipping coordination, tracking, and communication workflows
- New listings had to be manually drafted and published to Shopify — a slow, error-prone process
- Consignment tracking, sales recording, and consignor payouts had no unified system — visibility was near zero
Solution
Phase 1
7 Automations. One Unified System.
We rebuilt Loved Twice Bridal's operations from the ground up — mapping every workflow, identifying every bottleneck, and building a tightly integrated automation stack on Airtable and Make.com.
Consignor Intake & Review
Tally form submissions auto-populate Airtable. Staff receive a Slack notification and approve or decline with one click — no manual data entry.
Brochure & Invoice Generation
Upon approval, Make.com auto-generates a personalized brochure and invoice from an Airtable template and delivers it to the consignor via Gmail — in seconds.
Non-Local Consignor Workflow
Out-of-town consignors automatically receive UPS shipping instructions, labels, and tracking updates — a parallel workflow that previously required hours of manual coordination.
Shopify Draft Creation
Once items are received and reviewed, Make.com automatically creates a Shopify draft listing from Airtable data — eliminating copy-paste and reducing listing time from 20+ minutes to under 2.
Consignment Tracking Dashboard
Every item's status — received, listed, sold, returned — is tracked in real-time inside Airtable. Staff and ownership have full visibility without a single manual update.
Product Listing Management
Listing updates, price changes, and status changes in Airtable automatically sync to Shopify — keeping the storefront accurate without any manual intervention.
Sales & Payouts Tracking
Sales data flows from Shopify back into Airtable, automatically calculating consignor payouts based on their agreed split — making payout processing fast and error-free.
Ongoing
Phase 2
Scaling the System Even Further
With Phase 1 running smoothly and hours reclaimed every week, we expanded the system to handle more complex scenarios and unlock new capabilities.
Multi-Item Consignment Handling
Extended the intake and processing workflows to handle consignors submitting multiple items in a single batch — maintaining the same zero-touch automation at any volume.
B2B Bulk Intake Integration
Built a dedicated workflow for boutique and B2B partners submitting large item volumes — with custom approval logic, bulk invoice generation, and priority Slack notifications.
AI-Powered Follow-Up System
OpenAI generates personalized follow-up emails for consignors based on item status and time since intake — sent automatically via Gmail with no manual drafting required.
Airtable Analytics Dashboards
Custom Airtable dashboards give ownership a real-time view of inventory performance, consignor activity, payout totals, and revenue metrics — all updated automatically.
Results & ROI
Real Numbers. Real Impact.
The numbers speak for themselves. What used to take an entire work day now runs in the background — automatically, accurately, and without the owner needing to touch it.
Client Testimonial
Omer was great to work with. He took the time to really learn our needs and communicated often if they were unclear. He came up with ways to better our idea. Our automation is up and running and has saved us 15–20 hrs per week! Can't recommend him enough.
Sarah GhabbourOwner, Loved Twice Bridal
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